Brand & Marketing Experience
Marissa’s career:
🌊 Started at CAVA, the Mediterranean fast-casual chain with a line of dips + spreads at grocers
🌎 Then, went to the global hospitality powerhouse Marriott International for a loyalty contract project
💪 Next, landed at Territory Foods, the health-focused ready-to-eat meal delivery service
✨ Now, open to new opportunities! Email me at marissashrmn@gmail.com
Most Recent Work Experience:
Territory Foods
Marissa spent the last 5 years expanding the Territory Foods ready-to-eat meal brand through effective multi-channel marketing strategies, cross-functional projects, brand-building activations, and partnerships.
Marissa was often known as “the connective tissue” or “central nervous system” at Territory, as she brought countless impactful ideas to life from strategy to execution and empowered others internally and externally to shine in their roles, giving colleagues the inputs, tools, information, resources, and thought partnership to tell the best brand stories and achieve business goals.
Marissa’s Impact at Territory
Territory Foods
Role and Skills
Brand Management + Planning
👉 Drove forward comprehensive brand strategies and brand positioning initiatives to enhance brand visibility, strengthen brand image, increase brand loyalty among target audiences, and drive business growth
👉 Monitored brand performance metrics and KPIs, regularly reporting on results and providing actionable insights for continuous improvement
Partnerships + Strategic Activations
👉 Developed and executed partnership commercialization plans to drive brand awareness, lead generation, and customer acquisition for Territory and the partner
👉 Served as a trusted advisor to enterprise partners, like #1 boutique franchise brand Xponential Fitness -> read more about the Territory Foods x Xponential partnership here, providing strategic guidance, executing co-branded activations, and fostering long-term collaborative relationships
Project Management + Content Production
👉 Collaborated effectively with creative teams and cross-functional partners to develop compelling content and impactful marketing campaigns, for product launches, seasonal moments, and more
👉 Managed social/content coordinator and freelance bench of designers, photographers, email marketers, copywriters, and PR coordinators to bring projects to life and develop in their own careers
Work Sample #1
Territory Foods Rebrand
Marissa led the project management and strategy for a comprehensive rebrand campaign aimed at refreshing the Territory Foods brand's visuals and voice, with the goal of increasing brand awareness and driving messaging focus. The results of the rebrand were highly promising:
Key wins:
➕ Overall brand awareness increased by 44% in the nine months following the rebrand launch.
➕ Customer willingness to try Territory Foods grew by approximately 40% during the same period.
➕ The average email open rate in the quarter following the rebrand launch reached an impressive 44.5%, marking a 33% increase from the previous quarter and surpassing the industry average by 123% (20.16% - source).
The rebrand and corresponding launch campaign successfully achieved its goals and demonstrated a significant impact on the business. From the initial project briefing to bringing the rebrand to life across channels and reporting on the results, Marissa played an instrumental role in this pivotal project. This rebrand campaign revitalized the brand, attracted new customers, and re-engaged lapsed customers.
For Territory Foods’ partnership with megainflunecer Hannah Bronfman to launch a co-branded line of meals targeted to new parents, Marissa owned the relationship management, shoot production, and project management to bring the collaboration product and content to life across channels.
Key wins:
+ Hannah loved all the collab content produced, and was proud to consistently share to her 1.2m+ followers
+ Mama Circle of 20+ microinfluencer ambassadors with 444k combined followers posted consistently for campaign
+ PR efforts for launch month totaled 11.4M potential impressions: Fortune piece and Essence article
+ Mom brand partners, including Expectful, HATCH, Bodily, and more, with a 1.4M combined followers, helped amplify the offering across their channels, including social and email
Work Sample #2
Territory Foods Collaboration with Hannah Bronfman
Work Sample #3
Territory Foods’ Collaborations with Celebrity Chefs: @Bonberi, @SeamusMullen, @Gabe_Kennedy, @ChefPriyanka, and @ChefEricAdjepong
To enhance brand awareness, Marissa spearheaded many innovative projects at Territory Foods, including collaborating with renowned celebrity chefs to create exclusive meals and menus. By leveraging their exceptional reputations, expansive followings, and impressive credentials, Marissa aimed to achieve Territory's business growth objectives while reinforcing the brand's image as a purveyor of high-quality, chef-crafted cuisine. These strategic partnerships also aimed to differentiate Territory within the market category, elevating the healthy brand's perception of culinary excellence.
With these partnerships, Marissa owned the campaign briefs, chef relationship management, shoot coordination, creative asset production, and project management to launch these new meals and the corresponding campaigns to support across the partner’s channels and Territory’s owned, earned, and paid channels.
Key wins:
➕ 20% increase in web traffic during celeb chef meal launch weeks
➕ 2x the Instagram profile views during celeb chef meal launch weeks, proving that these chefs brought valuable eyes to the Territory brand
➕ These partnerships brought in “good” customers: The average weekly net AUV of customers ordering celeb chefs meals was 10% higher than the average weekly net AUV of customers as a whole during those same order weeks.
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