MARISSA

SHERMAN

BRAND & MARKETING PROFESSIONAL

ABOUT MARISSA

👋! Nice to meet you. I’m Marissa. I live in the DC suburbs and enjoy playing pickleball, going on walks with my 4-year-old pup Indie, trying a new group fitness class, and looking up endless interior design inspo.

Professionally, I'm a creative and analytical brand marketer who specializes in exciting strategies and activations to drive customer growth and build brand awareness, relevance, and love.

Key Skills

  • Brand management

  • Integrated campaign planning

  • Brand calendar & budget management

  • Go-to-market strategy

  • Content production & development

  • Brand innovation

  • Partnerships

  • Relationship/account management

  • Social media

  • Influencer & ambassador marketing

  • PR & IRL activation planning

  • End-to-end project management

  • Consumer trends & customer insights

  • Retention activations

  • Surprise & delight

Words from Past Colleagues

  • “Marissa is the person you need to hire if you want to engage your customers in the most creative and positive ways.”

    -Nikki Rappaport, CAVA’s former Brand Director

  • “Marissa was invaluable in launching Marriott’s first-ever loyalty surprise + delight program. She created the framework and foundation for this program that continues to this day.”

    -Aynat Ravin, Head of M Live: Marriott's Real-Time Global Marketing Command Center

  • “Marissa is dynamic, thoughtful, incredibly creative, and exceptionally positive. She would be a perfect addition to any team looking for a valuable collaborator who's eager to experiment, put in the work, and innovate with every new challenge.”

    -Liz McAvoy, CAVA’s former Creative Director

  • “I can enthusiastically say that Marissa is one of the most hardworking, passionate, and heart-centered colleagues I’ve ever worked with. Marissa’s magnetism in the workplace is trumped only by her talent as a marketer.”

    -Rebecca Stump, Territory’s former Director of Brand Marketing

  • “When building together, one of Marissa's greatest strengths is her adeptness at translating complex brand strategies into actionable creative briefs. Her ability to communicate and lead confidently ensures that everyone is working towards a shared vision, resulting in outstanding creative projects. Simply put: Marissa sets the standard for what it means to be a phenomenal creative partner and I cannot recommend her enough.”

    -Daniel Torraca, Territory’s Senior Designer

  • "Marissa's exceptional understanding of the market and how our brand aligned with our customers' lives was unparalleled. I observed firsthand as Marissa honed her skills and took her place among the company's most senior leaders, contributing to strategy and guiding the brand's next phase. Marissa also excelled at utilizing data to inform decision-making. Overall, I highly recommend Marissa for any role that demands a strategic and empathetic leader who can drive brand growth and foster a positive team dynamic.”

    -Catherine Guarnieri, Territory’s former Director of Growth

  • "Marissa’s abilities to organize and navigate cross-functional work will serve any company well, and immediately elevate any team. At Territory, she really displayed her versatility. She worked in partnership with all departments, including mine, culinary. Where she helped guide the direction of the culinary product with her work on customer insights and industry trends. Bringing data and analysis to key decision makers, including the executive team, Marissa was an influential voice of the business and part of the success we achieved in our product market fit.”

    -Stefan Niemczyk, Territory’s former VP of Culinary & Operations

TL; DR

Both my experience and passion are rooted in developing the most engaging and impactful brands & products possible and generating raving brand fans to foster strong brand loyalty and create lasting connections between brands & customers, ultimately leading to increased brand equity and market share.

Let's work together

Let's work together